Google AdWords - Pay Per Click Advertising
Traditional business has been altered by web pages and in this new world, where people are looking to purchase goods or a service, Google is the major player.
- 94% of Australian searches last month were on Google (Hitwise)
- 2 out of 3 people never looked past the first page of results
- 85% of users click an ad without scrolling
So if you can’t be found on the first page of a Google search, your business is not part of this digital world. Your competitors, who are found on Google, will get all of the online business AND 62% of all purchases of products and services that are made off line, which are influenced by what is seen online (Jupiter Research).
We can have your business appear on the first page of Google for hundreds of keyword searches through AdWords and maximise the number of prospective clients who contact you.
Pay-Per-Click (PPC) advertising is where you create small ads that comply with
the parameters for Google. These ads have the same size constraints for all
suppliers so it is a level playing field.
The ads all have the same parameters.
- 25 characters for the first line.
- 35 characters for the next two lines.
- 35 characters for the display or destination URL
While that sounds simple to do,there are many variables for each ad.
Let us call you from the form on the right to find out how.
Web site conversion and quality score affect your return on investment. We can assist you in both these areas.