Keyword Phrases in Content, 'Anchor Text' and Image 'Alt Tags'
Get the guidance you need directly from Google. (works with Bing too!) Search Engine optimisation is often a "minefield" with people making lots of
promises and claims. Use Google own Search Engine optimisation Starter Guide to cut through all the hype. Released on 8 November 2010, this 32 page
PDF free document is the complete check list you will ever need to manage your web master, outsource SEO service or "do it yourself".
Part 3 covers the importance of comprehensive keyword phrases in your website content, 'anchor text' and the use of image 'alt tags'.
Fortunately, Google gives us just the tools we need to identify the keyword phrases - the Keyword tool and Google Insights.
Anchor text (internal linking) can and should be keyword rich as well. Lastly, the images you use need 'alt tags' and appropriate image file names.
This is all covered in the this short (under 5 minute) video.
See also
Google’s SEO Starter Guide - Part 6 which covers Social Media, Google Analytics and Google Webmaster Tools,
Google’s SEO Starter Guide - Part 5 which covers the mobile devices and your website,
Google’s SEO Starter Guide - Part 4 which covers the robots.txt file and the 'nofollow' attribute,
Google’s SEO Starter Guide - Part 2 which covers "words" in your web sites URL’s, web site navigation & site maps
and Google’s SEO Starter Guide - Part 1 which covers the Title Tag and the Description tag.
Contact AussieWeb Conversion today for more information.