Get the guidance you need directly from Google. (works with Bing too!) Search Engine optimisation is often a "minefield" with people making lots of promises and claims. Use Google own Search Engine optimisation Starter Guide to cut through all the hype. Released on 8 November 2010, this 32 page PDF free document is the complete check list you will ever need to manage your web master, outsource SEO service or "do it yourself".

Part 6 covers covers three topics: Promoting your website using Social Media, Google Analytics and Google Webmaster Tools. Google "values" the Social Graph, i.e. Facebook, YouTube, Twitter and LinkedIn so use these sites to gain valuable back links to your website. Also use the free Google Analytics tool to track your website performance and as an advanced strategy use Google Webmaster Tools.

See also Google’s SEO Starter Guide - Part 5 which covers the mobile devices and your website, Google’s SEO Starter Guide - Part 4 which covers the robots.txt file and the 'nofollow' attribute, Google’s SEO Starter Guide - Part 3 which covers the importance of keyword phrases in content, 'anchor text' and & image 'alt tags', Google’s SEO Starter Guide - Part 2 which covers "words" in your web sites URL’s, web site navigation & site maps and Google’s SEO Starter Guide - Part 1 which covers the Title and the Description tags.

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